We can’t argue with the fact that smart phones and tablets have become a part of our day to day lives, which is not really surprising at all primarily because of the convenience, comfort and ease of use it offers. As a result, many businesses exert extra effort to ensure that their site is responsive or in simple words, can be easily viewed on any platform to which their target market uses be it a tablet, a smart phone, laptop or a full size computer.
RWD or Responsive Web Design is basically a kind of technique used in web designing to enable websites respond to the orientation, platform and screen size of the device that the person is using to view the site.
Responsive designs are basically the most important factor that made a significant change in the browsing behavior of browsers for the past few years. These websites are also capable of changing from one device to another like for instance, if the user has switched from their tablet to smart phone, the site adapts automatically and fits dynamically to the screen size.
Without digging deeper to the involved technicalities in designing these kinds of websites, below are some of the many benefits of having a responsive web design.
Number 1. User friendly – responsive sites are very fluid that it can make the contents change across all devices and screen resolutions. It has foreground images that scale together with the layout to hide and to reveal parts of images on the site. As a matter of fact, this fluidity makes it more user friendly, exquisite and accessible in comparison to the traditional sites. Users may surf your site as well no matter what environment they find themselves and with that being said, it simply increases the reach of your site.
Number 2. Consolidating business marketing efforts – Google and many other search engines recommend people especially businesses to have a responsive design. Being the most popular and most used search engine, Google has explained that these responsive sites perform favorably and easy to crawl in search results.
Number 3. Cost effectiveness – it is normally more inconvenient and/or expensive than mobile devices to use either a laptop or desktop. Mobile devices offer easy and quick access to information on the move. For this reason, responsive sites are more cost effective to users who are always on the go.
For businesses, they were able to reduce the cost for design and development by having a responsive design as they only need to make one site that can be viewed on different devices.
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